Archive | October, 2012

Video

25 Oct

Advertising & Branding

25 Oct

Advertisements are EVERYWHERE. When you wake up in the morning and read the paper they are there, turn on the T.V. and you are bombarded, and even walking through campus to class there are flags on the light posts exclaiming that Ramapo College is “Pushing Forward”. Advertisements are meant to inspire the consumer to BUY BUY BUY. They are strategically placed, worded, and distributed so that the key consumer pays attention and is convinced that whatever it is a product or service that they need. Right now all I want is a new car so every advertisement that shows a shiny white convertible BMW is enough to make me drool. That is good advertising, making the consumer hunger for the product. But if I wasn’t in the market for a car I would care less about these ads, this is why they have to be so wide spread, to reach the small demographics of the people most interested.

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Branding is making a product or service a household name. It is instilling trust and value on a product that a consumer believes in. When a product fails it is up to the brand to make it up to the consumer or else fear that all of their sales will drop because the brand encompasses everything they produce. Unlike advertising the brand isn’t searching out new consumers, it is trying to hold onto the ones it already has.

Television

25 Oct

 

I used to be worse than the T.V. kid from Charlie and the Chocolate Factory, but these days I barely watch any television. It has come to the point where I only watch two shows: True Blood and American Horror Story. If the T.V. is on in my house it is just for the background noise because really it is nothing but silly reality shows or the news and unless an interesting headline pops up I’m not paying any attention. I feel like the reason I’ve stopped watching television is because it isn’t entertaining anymore, like I don’t need to watch rich housewives yell at each other over glitter eyeshadow or watch celebrities compete for Donald Trump. Television shows should be like the old sitcoms, funny, dramatic, and scripted.
Since I haven’t been watching T.V. I spend a lot more time on the internet on social networking sites like Twitter and Facebook or I go out. I have friends that are so wrapped up in these reality television shows that they plan their work schedules and nights out around them, that to me is ridiculous
. I can know every dramatic point in every popular T.V. show just by scrolling through my Twitter feed.
Television is suffering.

There have been more and more gimmicks to try and get people to watch (i.e. interactive gameshows, adding text voting to reality shows), but companies like Netflix are really giving television a hard time. On Netflix viewers can watch the old T.V. show seasons and even movies that aren’t shown on television.
T.V. needs to step it’s game up and revamp the sho
ws and movies it is broadcasting, each network should have more variety then just those annoying reality shows.